Thursday, August 18, 2011

Mobile Marketing + Local Business: ReachCast Interviews Expert Tom ...

Why is mobile marking such a big opportunity for local businesses? When is the best time to get started? What?s the future of mobile marketing, and what is its potential? Hear what mobile marketing expert Tom Martin of Converse Digital has to say about this unique internet advertising platform and its advantages over traditional advertising in this expert interview brought to you by ReachCast.
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"); }); }; }; function et_search_bar(){ var $searchform = jQuery('#header div#search-form'), $searchinput = $searchform.find("input#searchinput"), searchvalue = $searchinput.val(); $searchinput.focus(function(){ if (jQuery(this).val() === searchvalue) jQuery(this).val(""); }).blur(function(){ if (jQuery(this).val() === "") jQuery(this).val(searchvalue); }); }; function et_cycle_integration(){ $featured_content.cycle({ timeout: 0, speed: 300, cleartypeNoBg: true }); var ordernum; var pause_scroll = false; function gonext(this_element){ $slider_control.children(controlTabString+".active").removeClass('active'); var activeLeft = this_element.position().left+8; $slider_control.animate({backgroundPosition: activeLeft+'px 7px'},500,function(){ this_element.addClass('active'); }); ordernum = this_element.prevAll(controlTabString).length+1; $featured_content.cycle(ordernum - 1); } $slider_control_tab.click(function() { clearInterval(interval); gonext(jQuery(this)); return false; }); $slider_arrows.click(function() { clearInterval(interval); if (jQuery(this).attr("id") === 'nextlink') { auto_number = $slider_control.children(controlTabString+".active").prevAll(controlTabString).length+1; if (auto_number === $slider_control_tab.length) auto_number = 0; } else { auto_number = $slider_control.children(controlTabString+".active").prevAll(controlTabString).length-1; if (auto_number === -1) auto_number = $slider_control_tab.length-1; }; gonext($slider_control_tab.eq(auto_number)); return false; }); var auto_number; var interval; $slider_control_tab.bind('autonext', function autonext(){ if (!pause_scroll) gonext(jQuery(this)); return false; }); }; function et_custom_featured(){ var $slide = $featured_area.find('div.slide'); var isAnimation = false; var ordernum; var pause_scroll = false; $slide.css('display','none').filter(':first').css({'display':'block'}); $slider_control_tab.click(function() { clearInterval(interval); if (!isAnimation) gonext(jQuery(this)); return false; }); function gonext(next_element){ isAnimation = true; var $current_tab = $slider_control.children(controlTabString+".active"), ordernumCurrent = $current_tab.prevAll(controlTabString).length+1, ordernumNext = next_element.prevAll(controlTabString).length+1, $currentElement = $slide.eq(ordernumCurrent-1), $nextElement = $slide.eq(ordernumNext-1), sliderSpeed = 300; var readmoreButton = "a.readmore", featuredImage = "img.featured_image", descriptionDiv = "div.description", doAnimation; doAnimation = true; if (ordernumCurrent === ordernumNext) { doAnimation = false; isAnimation = false; }; if (doAnimation) { move_arrow(); $currentElement.find(readmoreButton).animate({'opacity':'hide'},sliderSpeed,function(){ $currentElement.find(featuredImage).animate({'opacity':'hide'},sliderSpeed, function(){ $currentElement.find(descriptionDiv).animate({'opacity':'hide'},sliderSpeed,function(){ $currentElement.css('display','none'); $nextElement.children().css('visibility','hidden').end().css('display','block').children(descriptionDiv).children().css({'display':'block','visibility':'hidden'}).end().css('display','block'); $nextElement.find(readmoreButton).css({'top': '-190px','display': 'block','visibility':'visible','opacity':'0'}).animate({top:0,opacity:1},1200,'easeOutBounce',function(){ $nextElement.find(featuredImage).parent('a').css({'visibility': 'visible','opacity':'0'}).animate({opacity:1},sliderSpeed, function(){ $nextElement.find(descriptionDiv).css({'visibility': 'visible','opacity':'1'}).children().filter(':not('+readmoreButton+')').css({'visibility': 'visible','opacity':'0'}).animate({opacity:1},sliderSpeed); $currentElement.find(featuredImage).css({'opacity':'1','display':'block'}); isAnimation = false; }); }); }); }); }); }; function move_arrow(){ $current_tab.removeClass('active'); var activeLeft = next_element.position().left+8; $slider_control.animate({backgroundPosition: activeLeft+'px 7px'},500,function(){ next_element.addClass('active'); }); }; }; $slider_arrows.click(function() { clearInterval(interval); if (jQuery(this).attr("id") === 'nextlink') { auto_number = $slider_control.children(controlTabString+".active").prevAll(controlTabString).length+1; if (auto_number === $slider_control_tab.length) auto_number = 0; } else { auto_number = $slider_control.children(controlTabString+".active").prevAll(controlTabString).length-1; if (auto_number === -1) auto_number = $slider_control_tab.length-1; }; if (!isAnimation) gonext($slider_control_tab.eq(auto_number)); return false; }); var auto_number; var interval; $slider_control_tab.bind('autonext', function autonext(){ if (!pause_scroll) gonext(jQuery(this)); return false; }); }; //]]>

Source: http://fastlocalmarketing.com/mobile-marketing-local-business-reachcast-interviews-expert-tom-martin/

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