Beginning this Fall, the Western Technology Center Sayre campus will begin offering a new full time program in Marketing and Business Management.
Through this program, students will be able to choose from one of the four Career Majors offered: Sports and Entertainment Marketing Assistant; Small Business Assistant; Small Business Owner; or Business Marketing and Management. The Sports and Entertainment Marketing Assistant Career Major will focus on the marketing of sports as well as companies that market through sports and plan promotions by studying various target markets, demographics, needs and wants, and pricing strategies. Students will analyze celebrities and how their image is tied to endorsements. The will also learn how movies are distributed and marketed to consumers, study the product life cycle of celebrities and products and how that affects pricing strategies and promotions.
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Source: http://thecheyennestar.net/2011/07/21/wtc-to-offer-marketing-business-management-program-this-fall/
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